Did you know that you were a content creator? Well you are. Whether you have a product or service or some other entrepreneurial venture, at one point you have or will create content for that business about that product or service.
It might have been the text that went on your website or the promotional material that was printed on your marketing flyers. It could be the contact information on your business card or the updates you post on social media. It’s all content in one form or another and you created it. Even if you hired someone to polish it up for you, it started with you.
At times it’s a challenge to come up with creative ideas for new content to promote your business, so I’ve compiled a list of 7 ideas to take your content distribution to the next level.
If you have a smart phone or newer camera, you can make a recording of yourself talking about your product or service. You decide if you want it to be audio, video, or both. Take a few questions that you’ve received from a client or customer and answer it in a short recording.
You can slap your 5-minute podcast on your website or post it to one of your social media channels. And don’t forget to send it out to your community via a newsletter (if you have one) or in an email.
Believe it or not, some people don’t listen to podcasts. I know, right? Transcribe the audio from your 5-minute podcast, edit it, and publish that in a blog post on your website or use it as an update on Facebook or Twitter.
You can also enhance that post with more detail and post it to your LinkedIn account. Don’t forget to add pictures to the post. We’re visual creatures and you’ll get more traffic and shares with great content and great images.
If you have an iPhone, download the Anchor app (the Android version is coming soon) and read the transcript from your 5-minute podcast clip out loud or find a designated voice artist, (aka family member or friend) to read it aloud.
What’s Anchor you ask? Well, as the Anchor "About" page describes its app:
You create a free account, record your audio, and share it. You can also have it automatically posted to Twitter and Facebook at the same time. Awesome!
Continuing along with the one piece of content theme, video yourself or your aforementioned voice artist with your phone or camera, and post it on your YouTube channel. People love “how to” content so walk them through how to use your widget. Just Google the statistics for videos that teach people how to do things. It’s one of the most popular types of videos.
Don’t have a YouTube channel? Now’s the time to start one. If you need inspiration on how to go about doing this, I suggest watching Roberto Blake’s YouTube videos on how to become a YouTube superstar.
Well actually, I didn’t see a video like that on Roberto’s channel but he’s got videos on just about everything else. Learn from the best I always say. Once your YouTube channel is up and running, upload your video. Now you’ll need to add a social icon to your website for your YouTube channel and also promote it on Facebook. Content stretched by item #4.
Another alternative to YouTube if you don’t want to go to the trouble of starting and maintaining a channel is to record your text on Snapchat, Periscope, or do a Facebook Live event. Be sure to check in the mirror first to make sure there’s no food in your teeth. As I always said to my daughter while flashing my chompers, Food Check! Kids are good for stuff like that when a mirror’s not handy. Although these days the reflection in my iPhone works pretty good too.
Ok, so this one is a little cart before the horse-ish, but if you need more ideas for the topic of your content, send a survey or questionnaire to your clients/customers asking them what problem they need solving. Let them know that you’re not fishing for business or trying to sell them anything (I hate that every time I buy stuff someone always tries to up-sell me), you’re just interested in what’s challenging them lately. Loop back to item #1.
Do a little trolling in iTunes for podcasts that are related to your industry. Compile a list of those podcasts with the intent to contact the podcasters in order to offer yourself as a future guest. Write a very nice email on who you are, what your business is, and why you’d like to be a guest on their podcast.
If you have a giveaway such as an eBook, you might consider sending them a copy as a type of “calling card” to show that you are an expert in your field. Or at least that you’ve created this nifty eBook. People love getting free stuff. I should know. My house is littered with free stuff.
Unless you live in the middle of nowhere, offer to give a presentation to your local “fill in the blank” association. This could be a Rotary Club, women’s organization, school, Toastmaster’s meeting, or networking group. Bring along some of those free eBooks. I know, I know. E stands for electronic so unless you’re handing out thumb drives with your company’s logo, just give them a URL where they can download it.
You can create a presentation or talk about the content you created for #1 (here is where you scroll back to the top to remind yourself what #1 was). If you hate speaking in front of people, have your dog do it. Or you can bring your dog as a conversation opener and then just go into your spiel. What? You don’t have a dog? What’s wrong with you? Ok, you can borrow one of mine.
Now that you’ve taken a great piece of your content and stretched it into seven different forms with seven different functions, you'll be able to use it in multiple arenas especially if it's "ever green". Rinse, recycle, repeat. I believe my work here is done. You’re welcome.