Jen Monks is the founder of LifeWiseLady.com, the business blog for women over 40. She writes about the struggles and triumphs of the modern midlife career and offers resources to help women develop a professional life that provides a sense of purpose and a better paycheck.
Jen is a serial entrepreneur, happy wife, and loving mother of two energetic kids. When she’s not working on her business, she’s practicing ballroom dance or martial arts or playing with her children and hound dog, Daisy.
Jen's business tips regardless of your age or gender:
- Narrow down the scope. If you’re speaking to everybody, you’re speaking to nobody.
- Limit the number of groups that you’re in because reciprocation is very important and you won't have time if you're in too many groups.
- Find out what your audience wants from you in your niche. The more emotional content seems to resonate more intensely.