Kris Reid started out as a software engineer and worked for several big name companies before the Global Financial Crisis hit and he lost his contract. He ended up developing a game and was looking for ways to promote it, which led him to learn about SEO.
He started creating tools that increase website ranking, which is now the basis of his company, Ardor SEO.
Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve utmost success in their respective niches by using the most innovative methods of marketing online, including search engine optimization, reputation management, search engine ranking and link building.
Kris's coolest guy concepts:
- A backlink is a link from one website to another. If one website references your website it gives you more authority. And whoever has the most links has the most authority and ranks the best.
- Nobody cares about links, nobody cares about rankings, they care about customers so show people you can help them by helping them.
- Don’t focus on doing what you don’t like doing, focus on what you do like doing and work with someone that you like working with to do the other bit.