Paul Hurley is a business owner, author and social media expert. He is the founder of HandFace, one of the UK’s leading viral content companies. Paul shares his journey of starting his own business, and video content marketing advice for small business owners, and their creative process.
He has made viral videos that have been shared millions of times all over the world. A former Yahoo! and BSkyB executive, Paul launched HandFace in 2010 to help companies large and small cut through the clutter of the online world, by making videos that are watched, liked and shared organically.
Paul is the author of ‘The Social Video Handbook‘, and the “The Situation Room -Viral Content Analysis” blog.
Paul's viral secrets:
- With paid campaigns and the targeting on Facebook, you can be exceptionally niche in how you target your videos.
- It’s all about putting the right content in front of the right person so that they will pass it on and share it.
- It’s important to realize that you can’t do everything yourself, so go out and find the best people and make your offering to them as interesting and exciting as possible.