Tom Schwab is the founder of Interview Valet, which is a concierge-level podcast guest booking service providing the fastest way for executives, businesses, & thought leaders to maximize the benefits of podcasting.
Tom's first job out of college was running nuclear power plants in the Navy. He's run a nuclear reactor and a small business. One was easy because it came with an instruction manual. The other one didn't.
Tom's marketing gems:
- Podcast interviews convert 25 times better than blogs, so it’s a great way to start talking with your ideal customers and get your message out there.
- If you listen to the experts they’ll always give you the right answers. The experts are your customers, who vote with their dollars and actions.
- Marketing is starting a conversation with someone who could be an ideal customer. Connect with people any way you can, but there’s no substitute for meeting in real life.